There are many tools for outreach. James Crawford looks at two that his company use for media relations and blogger engagement; Buzzstream and Gorkana
When you want to understand who you are targeting, these three tools might help you out!
A Digital PR campaign strategy should have a mixture of tactics and complement what other digital activities will be happening. The PR strategy should work in unison with the traditional PR plans, and not as an aftermath.
In the last year, we have seen the two faces of PR battle it out: traditional versus digital. As PRs, we have all asked ourselves whether traditional PR is still relevant in today’s digitally dominated business landscape.
Andrew Smith, Founder & MD, Escherman & CIPR/PRCA, spoke about “Challenges And Opportunities For PR In 2014”. PR is rapidly changing world and those involved need to change with it. Smith talked about these changes.
Want to be more visible in your chosen industry? Jackie Hole shares hints and tips about getting yourself out there with some PR Hints & Tips
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Ten ways to know what features are coming up in the media.
Raven Tools has integrated with PR Newswire – we catch up with Jon Henshaw at Raven Tools and ask a few questions about PR & SEO
A cheat`s guide to avoiding algorithmic penalties and increasing conversions by setting sights a little higher.