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Articles around PR

24 COMMENTS
media-penguin

On Avoiding Penalties and Increasing Conversions

23 May 2013

A cheat`s guide to avoiding algorithmic penalties and increasing conversions by setting sights a little higher.

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NO COMMENTS
geoff-white-channel4-news

How to Pitch to Journalists

17 April 2013

We all want attention and coverage from 'real life media' they get the most attention and provide the best links. But how to get their attention?

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8 COMMENTS
SEO/PR Mutants

We’re Not Ninjas, We’re Mutants

30 January 2013

Ben Holbrook discusses how the new breed of digital marketers will need to merge the best of SEO and PR if they are ever going to succeed.

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5 COMMENTS
PR + SEO-WorkingTogether

PR + SEO When Two Worlds Collide

22 January 2013

Until recently SEO and PR were regarded as two separate industries – but the scene has changed and we are now witnessing the coalition of the two.

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5 COMMENTS
trust

Trust and SEO

7 December 2012

Trust is a cornerstone of PR activity. SEO has a pretty major reputation issue by comparison. Trust is the direction to the solution.

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3 COMMENTS
media

Finding Forward Features

11 October 2012

Where do you look for information about features that are going to be written? This is a short, and by no means exhaustive guide.

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8 COMMENTS
press-keyboard

5 Key Indicators to Measure your Press Release Effectiveness

6 September 2012

Press release distribution is something each site owner has at times considered for promotion. How do you evaluate if a press release really did the job?

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2 COMMENTS
reputation

Reputation management – Shady business or just great SEM?

28 August 2012

Is reputation management really just shady business and spam, or can it actually be really great SEM?

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32 COMMENTS
panda-n-penguin-stateofsearch

A letter from a Concerned PR Professional

21 June 2012

In a post penguin and panda world PR specialist Claire Thompson writes a concerned letter to SEO companies.

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6 COMMENTS
Newton's pendulum containing five metal balls

The Case for Specialisations

17 April 2012

Has SEO matured to a level where SEO consultancies are beginning to specialise around industry specialisms?

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