Want to make the most of a live presentation? Arienne Holland shows us the merits of moving away from writing one all-encompassing post on your website, and instead learning how to build volume and, in turn, traffic.
Service is Sales: How the customer is always right and how we are often wrong. Read about KLM’s current social commerce approach, which is -surprisingly enough- more about service than pure sales. A full summary of KLM Keynote presentation by Koen Spiers (Social Commerce Manager for KLM) at Reykjavik Internet Marketing Conference
Martin MacDonald, John Straw, Mike McDougall, Rob Cowen and Gian Caprini share their thoughts on the travel sector and discuss topics such as cutting edge online marketing methodology and thinking.
Marcus Tandler has a really good sense of where search is going. In over 200 slides in only 15 minutes at TEDxMunich Marcus shows us where it is heading.
How to get to the forefront of developments? How to be really innovative and be a leader at the same time? Katie Mitic, Director of Platform & Mobile Marketing of Facebook, talks about Product Innovation Leadership.
We all want to be able to see into the future and make most use of it. And with an ever changing world it would be good to know a little about what’s coming. In this week’s Friday Talk Gerd Leonhard, Futurist & CEO of The Futures Agency talks about the next five years.
Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing.
Professor Alok Choudhary discusses how big data analytics in social media enables real-time analytics, competitive analytics and more.
With the latest revelations around PRISM it is interesting to listen to a talk Andrew Keen did a few years ago. He has been criticising the web and especially privacy on the web for quite some time now.
Really want to connect to people? Really want to engage? You might want to start asking questions.