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Articles around psychology

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ZMOT

The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation

14 April 2014

In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of...

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talking-to-nathalie-nahai-sq

Nathalie Nahai: “Web Psychology is exciting and shows so much promise”

7 April 2014

Bas van den Beld talks to Web Psychologist Nathalie Nahai about the trade of psychology, how people behave on the web and how Nathalie helps others understand online psychology...

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FB graph visualising friendships

The Psychology of Online Sharing – Psychological Factors & Human Motivations

17 February 2014

In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.

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conversion-conference

The Psychology of Pricing by Leigh Caldwell

24 October 2013

Ever wondered about how to price your products so most people buy? Leigh Caldwell, a leading pricing psychologist and author shows how to set pricing strategies.

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online-dating

Dating Rules for your Marketing

27 September 2013

Trying to market your products or services to your target audience is much like dating. You need to understand the rules to succeed.

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41

The Birth of Influence Engine Optimization?

6 August 2013

Influence Engine Optimisation is a relatively new buzzword doing the rounds. What is it and where does it come from? Clarissa Sajbl investigates.

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Behavioural Economics

Applying Behavioural Economics to Digital Marketing

30 May 2013

Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.

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9 COMMENTS
woinfluence

Book Review: Webs of Influence

1 May 2013

A review of the book 'Webs of Influence' by Nathalie Nahai. A short overview and why you should read and who it is for

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Nathalie-Nahai-speaking

Friday Talk: Nathalie Nahai about Web Psychology

11 January 2013

Nathalie Nahai talks about Web Psychology in Lisbon. She discusses topics from her book Webs of Influence.

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The Hobbit

Pre-Launch and the Marketing of Suspense: The Hobbit History Case

13 December 2012

The movie "The Hobbit" as a very good example of how suspense and pre-launch marketing can build succes. Gianluca Fiorelli explains.

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