14 April 2014
In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of...
7 April 2014
Bas van den Beld talks to Web Psychologist Nathalie Nahai about the trade of psychology, how people behave on the web and how Nathalie helps others understand online psychology...
17 February 2014
In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.
30 May 2013
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.
13 December 2012
The movie "The Hobbit" as a very good example of how suspense and pre-launch marketing can build succes. Gianluca Fiorelli explains.