psychology

The Psychology of Sharing

We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.

The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation

In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.