Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us?
Did you share your Facebook Friends Day Video? Here’s why Facebook knew you couldn’t resist.
When faced with big challenges we tend to look for big solutions. But often it’s the small stuff that taps in to human psychology that can really drive us forward, as Barry Adams explains.
We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.
In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.
Bas van den Beld talks to Web Psychologist Nathalie Nahai about the trade of psychology, how people behave on the web and how Nathalie helps others understand online psychology better.
In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.
Ever wondered about how to price your products so most people buy? Leigh Caldwell, a leading pricing psychologist and author shows how to set pricing strategies.
Trying to market your products or services to your target audience is much like dating. You need to understand the rules to succeed.
Influence Engine Optimisation is a relatively new buzzword doing the rounds. What is it and where does it come from? Clarissa Sajbl investigates.