What PR tools can’t teach you about pitching and how you can build relationships with journalists. Jodie Harris shares some vital tips and advice.
Here are the key trends and predictions that every Digital PR needs to consider for the year ahead!
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!
When a PR crisis happens on the digital landscape, it is verging on the impossible to control. The first steps in ensuring that a crisis doesn’t spread, is prep, prep, prep!