Why Sites Shouldn’t Put Nofollow on their Outbound Links
Nofollow is necessary in some circumstances (such as blog comments), but more and more publishers are applying it willy-nilly. Find out why they shouldn’t.
publishing
The Problem With Google’s Mission
Google’s mission is to make the world’s information accessible and useful. But has the way it’s gone about this damaged the creation of new information? Has the content creation ecosystem been unbalanced by Google’s insatiable profit motivation? And can publishers push back against this tide?
The New and Improved MSN Homepage
State of Digital take a look at the newly designed MSN content portal that is being rolled out, take a look at the new shiny features
The Advantages of Long Form Content
Does long-form content work on the internet? Barry Adams outlines the various advantages of long content, from higher engagement to greater SEO value.
Can The SEO Industry Embrace Long-Form Content?
As an industry we tend to prefer short, quick articles and hot news. But we do realise we need more long, insightful writing. How can we make that happen? Barry Adams explores the issue.