Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
State of Digital organises a hangout about rebranding and site migrations, what to do and what not to do. Top tips from experts!
SEO now plays a critical role for any company wishing to rebrand with the new identity needing to be reflected in the keywords it wants to rank for.