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Tag Archives: remarketing

15 COMMENTS
Featured

Best of 2013: No 6 – Remarketing with Google Analytics and AdWords

30 December 2013

This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.

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bigstock-Inscription-On-The-Sand-30391004

Remarketing with Google Analytics – Building Targeted Audiences

4 December 2012

Getting started with remarketing in Google Analytics is relatively simple but knowing what lists and audiences to build is where it can get confusing. In this post, I have...

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Google Spy

Google’s “racial profiling” issue hints at invasive ad targeting

5 September 2012

Google is accused of using racial profiling in Gmail's ad targeting. With access to so much data, Google is likely to know a lot more than just your race.

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