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Articles around remarketing

17 COMMENTS
Featured

Remarketing with Google Analytics and AdWords

30 December 2013

This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.

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4 COMMENTS
bigstock-Inscription-On-The-Sand-30391004

Remarketing with Google Analytics – Building Targeted Audiences

4 December 2012

Getting started with remarketing in Google Analytics is relatively simple but knowing what lists and audiences to build is where it can get confusing. In this post, I have...

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Google Spy

Google’s “racial profiling” issue hints at invasive ad targeting

5 September 2012

Google is accused of using racial profiling in Gmail's ad targeting. With access to so much data, Google is likely to know a lot more than just your race.

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