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Articles around remarketing


Is your business ready for #BlackFriday?

11 November 2015

The Christmas season is always crazy for retail businesses. Is your business ready? Let's look at a few PPC tactics to help you make the most out of it.

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15 Tips For Remarketing With Google Analytics and AdWords

30 December 2013

This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.

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Remarketing with Google Analytics – Building Targeted Audiences

4 December 2012

Getting started with remarketing in Google Analytics is relatively simple but knowing what lists and audiences to build is where it can get confusing. In this post, I have...

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Google Spy

Google’s “racial profiling” issue hints at invasive ad targeting

5 September 2012

Google is accused of using racial profiling in Gmail's ad targeting. With access to so much data, Google is likely to know a lot more than just your race.

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