30 December 2013
This post gives readers 15 tips for improving the performance and management of remarketing campaigns using Google AdWords and Google Analytics.
4 December 2012
Getting started with remarketing in Google Analytics is relatively simple but knowing what lists and audiences to build is where it can get confusing. In this post, I have...
5 September 2012
Google is accused of using racial profiling in Gmail's ad targeting. With access to so much data, Google is likely to know a lot more than just your race.