3 January 2014
An overview of research published around the web around Digital Marketing topics. Week 1 of 2014.
29 October 2013
The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.
11 October 2013
In this white paper you can find an exploratory analysis of the distribution of link metrics using box plots and scatter diagrams. A comparison will be made among the...
11 September 2013
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down?
7 August 2013
Google results are full of ads. But a recent survey showed that over 50% of users don't recognise paid results.
23 July 2013
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
30 May 2013
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.