The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.
In this white paper you can find an exploratory analysis of the distribution of link metrics using box plots and scatter diagrams. A comparison will be made among the quality metrics of MajesticSEO, MOZ and Ahrefs, along with a study of how they correlate with each other.
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down?
Google results are full of ads. But a recent survey showed that over 50% of users don’t recognise paid results.
New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.
Google, the number one player in our industry. Not just in usage, but definitely also in money. They make a lot of it. But how?
Everything you need to know about search engine history and development from the early days of search.
Everything is moving more and more towards digital. Which is no surprise. But still there is room for improvement.
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.
What sacrifices are we all making to make room for social media? Some surprising sacrifices: we give up real-life socialising, sleep and even sex.