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Articles around Research

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spend

US Internet Ad Spend Tops 17 Billion with Search still dominating

15 October 2012

The US IAB released its half yearly trend figures on Friday which were very good reading for anyone in search marketing.

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6 COMMENTS
stos-ranking1-2

Over 40% more people click on the first result

9 October 2012

Kantar Media and Compete and delved into the search behaviour of natural search - however perhaps more interestingly that of the paid search results.

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7 COMMENTS
college-graduation

Study: ‘TV Ads are Most Effective for Students’, But Wait…

24 September 2012

Research shows that TV Advertising is the most effective advertising towards students, yet other means are more effective. Engagement is the key.

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2 COMMENTS
stepmother-snowwhite

When Did You Last Google Your Name?

5 September 2012

Many people Google their own name, most once a month, but many more as well. Are marketers doing something with this phenomenon?

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4 COMMENTS
mobile-revolution

The Mobile Revolution

2 August 2012

Research on the mobile usage and visits. The data set uses the Analytics from 402 Google Accounts. The Mobile Revolution has begun.

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Facebook-News-Feed

Where is News Actually Shared? Facebook and E-Mail Popular

11 July 2012

A Reuters research shows Facebook is the most popular place where people find and share news, E-mail is still strong and Search beats social

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6 COMMENTS
sos-feature

Understanding Your Link Profile – Part One

4 July 2012

As an SEO you really need to have a good understanding of who’s linking to you, and in what context those sites are linking.

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travel-video

Travel Sites Missing Opportunities With Images and Video

25 June 2012

Travel sites are not using video and images enough to get more visible in search engines. An overview of the research performed in the UK

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ONE COMMENT
what-does-my-name-mean

What Were the Burning Questions of May 2012?

14 June 2012

Search engines have revolutionised the way we ask questions. Using Experian Hitwise data shows the top questions the UK was asking in May.

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5 Insights for Christmas 2012

13 June 2012

It is a good thing to think ahead, for example to Christmas, which is expected to be huge. How ready are you for Christmas?

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