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Articles around Retargeting


Retargeting: a blessing or a curse?

4 May 2011

A few days ago Google released a piece of research celebrating the success of AdWords Remarketing, the retargeting functionality of the Google AdWords advertising program. They included some success...

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SES NY 2011: Is Retargeting / Remarketing right for you?

24 March 2011

I have to admit I was a little dubious about this session after the display session yesterday, which left me a little confused, however I think this was probably...

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