RIMC

Nokia’s Digital Transformation – Chris Schaumann

Consumers have changed and so has marketing. Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage consumers in meaningful ways. Here are insights around the latest marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.

KLM: Service is Sales

Service is Sales: How the customer is always right and how we are often wrong. Read about KLM’s current social commerce approach, which is -surprisingly enough- more about service than pure sales. A full summary of KLM Keynote presentation by Koen Spiers (Social Commerce Manager for KLM) at Reykjavik Internet Marketing Conference