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Articles around roi

ONE COMMENT
Traditional-Internet-Marketing-intro

Traditional Marketing vs Internet Marketing: What works better?

14 March 2014

What has a better ROI: putting and ad on TV (traditional marketing) or putting it on YouTube (Internet Marketing)? An analysis.

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8 COMMENTS
Task list

Prioritising SEO Tasks Effectively

21 January 2014

How do we effectively prioritise SEO tasks? Every SEO task has a cost to implement and an expected return value, and that drives the prioritisation of each.

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tracking-with-google-analytics

Performance Tracking with Google Analytics

17 December 2013

Using Google Analytics can give great insights as to whether you're reaching your objectives or not. Read about some of the possibilities available.

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4 COMMENTS
internet-money

Assessing the Non-Financial Benefits of Social Media Investment

30 January 2013

When asking for investment in social media, it's imperative that we do not forget the 'middle ground' of benefits that do not directly cause a financial return. This post...

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ROI-online-offline

The Case of Measuring Offline vs. Online ROI

24 April 2012

A recent example of measuring ROI across all channels and levelling the playing field to determine the performance of the different channels

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6 COMMENTS

Simple forecasting for SEO

10 November 2010

One of the major talking points that came out of the recent Manchester SEO mini conferences related to the subject of forecasting for SEO purposes. As Head of SEO...

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