search marketing

What makes Paid Search so damn sexy?

In a world where social, video and display have obvious appeal, paid search can appear dull. But what do you see when you look below the surface? Cedric Chambaz tells us why he thinks paid search is as sexy as hell.

How SEO is a lot like Poker

Poker is a card game that involves certain skills, techniques, and a bit of luck, to win more money in a game than your competitors. SEO is a profession that involves certain skills, techniques, and a bit of luck, to help a site rank higher than its competitors in search engine results. A view on the similarities between poker and Search Engine Optimisation