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Articles around SEM

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HeroConf_Austin

Display Advertising Demystified: Part 2 #HEROCONF

9 May 2014

Jasmine Aye attended a HeroConf breakout session with Matt Van Wagner discussing how to create better display advertising campaigns to generate great results.

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Hero Conf

Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing

6 May 2014

Jasmine Aye recaps Brad Geddes presentation at HeroConf on proper ad testing for mobile users and how to consolidate metrics into easily reportable figures.

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logo-mo

#HEROCONF Display Advertising Demystified: Part 1

1 May 2014

Jasmine Aye attended John Lee's HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.

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reputation

Reputation management – Shady business or just great SEM?

28 August 2012

Is reputation management really just shady business and spam, or can it actually be really great SEM?

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