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Articles around SEM

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Could there be a new generator in the electric world of search?

25 February 2016

Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.

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HeroConf_Austin

Display Advertising Demystified: Part 2 #HEROCONF

9 May 2014

Jasmine Aye attended a HeroConf breakout session with Matt Van Wagner discussing how to create better display advertising campaigns to generate great results.

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Hero Conf

Monday Afternoon #HeroConf Keynote Speaker Brad Geddes, Mobile Ad Testing

6 May 2014

Jasmine Aye recaps Brad Geddes presentation at HeroConf on proper ad testing for mobile users and how to consolidate metrics into easily reportable figures.

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logo-mo

#HEROCONF Display Advertising Demystified: Part 1

1 May 2014

Jasmine Aye attended John Lee's HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.

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reputation

Reputation management – Shady business or just great SEM?

28 August 2012

Is reputation management really just shady business and spam, or can it actually be really great SEM?

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