Planning a link building campaign can take time, but it is time well spent if you get the steps right and it leads to your campaign being a success. This post will go through the various steps you need to think about to make sure you get the links you want.
There is a lot to be learned from books, and as an SEO its not just SEO books you should be reading. There is plenty to learn from non-SEO books as well!
A closer look at Matt Cutts comments with Eric Enge trying to not just interpret them, but say what this could mean in reality.
SEO will never die, but it definitely will evolve and SEOs will have to adapt to change.