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Articles around SEO

2 COMMENTS
SEO-Now-2015

SEO Now 2015: What is Successful Link Building in 2015?

4 March 2015

How is Link Building doing in 2015? Paddy Moogan explains in this chapter of the SEO Now 2015 E-book. Pre-read this chapter!

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Greenwich London

7 Lessons Learned From 7 Years in SEO

17 February 2015

The search industry moves very quickly - many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she's learned.

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3 COMMENTS
Technical SEO

The First Pillar of SEO: Technology

16 February 2015

The technical foundation of SEO starts with ensuring your site can be fully crawled by search engines. Barry Adams explains how he approaches this aspect.

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jump-on-square

Friday Commentary: Why jumping on „SEO trends“ is a bad idea!

13 February 2015

There is so much advice and trends in SEO. Should you jump on it? Or maybe not? Bastian Grimm argues the latter in the latest Friday Commentary.

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2 COMMENTS
Changes

Replacing Links as a SEO Reporting Metric

10 February 2015

Many SEO agencies and freelancers are measured by the number of links they build for clients. Kate Morris thinks this is wrong and gives alternative metrics.

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ONE COMMENT
keyword-opportunties-image

5 Steps to Spotting Keyword Opportunities

3 February 2015

The new year is a great time to refresh your SEO campaign. Daniel Bainchini shows us how you can spot good keyword opportunities to focus your SEO efforts on.

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7 COMMENTS
Snake Oil SEO - State of Digital

#SEOscience Snake Oil vs Solid #CreativeSEO

28 January 2015

There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random "insights" from discussions with Google spokespeople. Jonathan Allen takes a...

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5 COMMENTS
SEO Is

Are SEOs Still Seen As Snake Oil Salesmen?

15 January 2015

'SEO' has been the job title of many digital marketers. Back in the early days of the industry, things were easier but thanks to the dodgy practices of some,...

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4 COMMENTS
linkbuilding2

How to avoid the target trap of link quantity

15 January 2015

SEO is often asked for "number of links" as a success metric - there needs to be more education of why targeting and reporting on the number of links...

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ONE COMMENT
Search Predictions

Review of Search Predictions 2014 and Search in 2015

14 January 2015

Jo Turnbull reviews some of the search predictions from 2014 and assess what turned into reality and what predictions were too cautious.

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