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Articles around SEO

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Conversational Shopping

Why Marketers Need to Know About Conversational Shopping

8 June 2016

In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by...

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How to put together a lead-generation SEO strategy

How to put together a B2B lead-generation SEO strategy

7 June 2016

This article will show you how to craft and measure the performance of a purpose-driven SEO strategy in five easy steps.

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http2

Why Every Brand Needs to Migrate to HTTP/2 & How To Do It

10 May 2016

Google, Microsoft, Mozilla and Apple are desperate to encourage all brands to ensure their website is compatible with the relatively new HTTP/2 protocol. But how?

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Screaming Frog Log File Analyser

Screaming Frog Log File Analyser – The New Must-Have SEO Tool

12 April 2016

The latest tool from Screaming Frog is a log file analyser that allows you to combine log file data with any other set of URL data for meaningful analysis.

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Spider Trap Banner

Spider Traps: An SEO issue that even Google suffers from..

17 March 2016

Spider traps can dramatically decrease your website's ranking potential - Gordon Campbell explains how to spot them and how to resolve them.

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The Business of SEO

SEO Audit: 13 Steps to a Better Website

16 March 2016

Ready to take over search engine rankings and get into the top positions for specific search terms? Not so fast. Before you start optimizing your website, it is advisable...

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OldGooglevsNewinfographic

Friday Infographic: Google Changes: The Old Days vs The New Days

11 March 2016

It used to be simple, optimising your SEO for Google. These days, you need to take into account many different things. The changes are brought together in this infographic.

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UX forget all you know

How the Quest for Good UX Can Lead to Great SEO

10 March 2016

Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through...

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PR-SEO-Worlds

The Converging Worlds of Digital PR and SEO

29 February 2016

An integrated digital marketing strategy has become essential to the success of nearly every brand's online presence. It's no longer a sustainable option to focus on one element of...

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friends-of-search-overview

Recap Friends of Search 2016 #FOS16

16 February 2016

A recap of the third edition of Amsterdam based search marketing conference Friends of Search!

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