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Articles around SEO

ONE COMMENT
UX forget all you know

How the Quest for Good UX Can Lead to Great SEO

10 March 2016

Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through...

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PR-SEO-Worlds

The Converging Worlds of Digital PR and SEO

29 February 2016

An integrated digital marketing strategy has become essential to the success of nearly every brand's online presence. It's no longer a sustainable option to focus on one element of...

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friends-of-search-overview

Recap Friends of Search 2016 #FOS16

16 February 2016

A recap of the third edition of Amsterdam based search marketing conference Friends of Search!

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PR-SEO-IMAGE

PR Inspired Link Acquisition Techniques for SEO

11 February 2016

This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.

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11 COMMENTS
No Entry sign

Why Sites Shouldn’t Put Nofollow on their Outbound Links

9 February 2016

Nofollow is necessary in some circumstances (such as blog comments), but more and more publishers are applying it willy-nilly. Find out why they shouldn't.

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search2016-intro

Friday Infographic: How Search Works in 2016

29 January 2016

Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to 'update' and create a new infographic, search...

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13 COMMENTS
Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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Trollies of Money

Using Reactive Marketing for SEO

15 December 2015

A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that they were a “fat, ugly human” and a strain...

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2 COMMENTS
Super Hero Dog

A Day in the Life of a Digital Marketing Superstar-Ninja-Hero

14 December 2015

A job title is how we define ourselves upon first meeting, it presents a first impression of our industry and day to day lives so can be crucial to...

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pagerank-larry-page

Using PageRank for internal link optimisation

7 December 2015

PageRank is known as Google's main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!

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