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Articles around SEO

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Recap Friends of Search 2016 #FOS16

16 February 2016

A recap of the third edition of Amsterdam based search marketing conference Friends of Search!

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PR Inspired Link Acquisition Techniques for SEO

11 February 2016

This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.

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Why Sites Shouldn’t Put Nofollow on their Outbound Links

9 February 2016

Nofollow is necessary in some circumstances (such as blog comments), but more and more publishers are applying it willy-nilly. Find out why they shouldn't.

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search2016-intro

Friday Infographic: How Search Works in 2016

29 January 2016

Several years ago SEOBook created the infographic about how search works. But Search has changed significantly. So SEO Book decided to 'update' and create a new infographic, search...

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Security

How a Hacked Website Led To a Wrongful Google Penalty

18 January 2016

A case study of Google penalising a website for cloaking code that was the result of a security breach, and was fixed within 4 hours. Yet Google still penalised...

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Trollies of Money

Using Reactive Marketing for SEO

15 December 2015

A rather nasty situation happened recently where a number women on the London Underground were handed a note saying that they were a “fat, ugly human” and a strain...

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Super Hero Dog

A Day in the Life of a Digital Marketing Superstar-Ninja-Hero

14 December 2015

A job title is how we define ourselves upon first meeting, it presents a first impression of our industry and day to day lives so can be crucial to...

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pagerank-larry-page

Using PageRank for internal link optimisation

7 December 2015

PageRank is known as Google's main metric for measuring external link value, but the base algorithm can be used for internal link optimisation too!

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Tree

Optimising Website URLs for SEO and Usability

30 November 2015

The value of optimised URLs goes beyond just SEO. In this article Barry Adams shows how you can apply IA to design perfect URLs for your website's content.

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How to Seek Out Content Ideas with Low SEO Competition

24 November 2015

Most keyword research is focused on juicy money search terms. Steve Morgan explains how to use keyword research tools to find low competition SEO opportunities instead, enabling you to...

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