SEO

How SEO is a lot like Poker

Poker is a card game that involves certain skills, techniques, and a bit of luck, to win more money in a game than your competitors. SEO is a profession that involves certain skills, techniques, and a bit of luck, to help a site rank higher than its competitors in search engine results. A view on the similarities between poker and Search Engine Optimisation

Step away from your site, I dare you

Not to long ago Search Engine Optimization was all about optimizing your site. Things have changed. Of course optimizing your pages is still important, important to get your own site ranking. But what about those nine other results on the first page of the SERP? They are interesting too. And theoretically they can all be yours. And for that you have to step away from your site.