A year in the deep end of of digital has taught me how to stay afloat in the SERPs. A summary of learnings from a fresh faced graduate who learnt to swim the hard way.
Last year one of my biggest clients decided to re-platform and migrate the internationalisation strategy from 114 subdomains to a subfolder strategy . Here I discuss the methodology used and the initial results.
It can be hard to get clients fully engaged with digital marketing. In this post Steve Morgan shows a few examples of how you can get clients excited and play to their strengths.
7 ways to help you understand the business you are marketing in order to drive greater results and ROI.
People noticed a strange title in a Google result. What happened next was that they tried to find explanations. Look at the theory of why this happened
If you’re interested in discovering more about the Digital Marketing industry and what agency life is really like, read my post for State of Digital. I’ve tried to articulate what I’ve learnt in my short time within the industry and what I like most about my role.
What does the future of search and digital marketing hold? What is the end goal for Google and Facebook? Gianluca Fiorelli gives us his opinion.
So, you’ve heard of Confessions of a Shopaholic and Confessions of a Call Girl. Well now it’s time for the turn of the digital copywriters, and the honest ramblings of this newbie on the scene, me, Steph. Want to know the real truth about getting a job in digital marketing and the first few years in the industry? Well, here is my tell-all biography.
The web changes, but people will always use Search! How can SEO ever become superfluous? As a marketeer we need to be on top of the latest developments.
When you’re new to the digital industry, it’s easy to get lost in the fast-paced developments of new trends and the latest marketing buzzwords. The most important lesson I learnt in my first year of digital was to keep it simple and take marketing back to basics. Instead of worrying over the latest mechanisms, you can focus on the main objectives of the business you’re working on behalf of to ensure that you make the right decisions. The void between traditional marketing and the digital world is much smaller than we think when we are not blinded by digital.