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Articles around SEO

3 COMMENTS
Technical SEO

The First Pillar of SEO: Technology

16 February 2015

The technical foundation of SEO starts with ensuring your site can be fully crawled by search engines. Barry Adams explains how he approaches this aspect.

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NO COMMENTS
jump-on-square

Friday Commentary: Why jumping on „SEO trends“ is a bad idea!

13 February 2015

There is so much advice and trends in SEO. Should you jump on it? Or maybe not? Bastian Grimm argues the latter in the latest Friday Commentary.

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2 COMMENTS
Changes

Replacing Links as a SEO Reporting Metric

10 February 2015

Many SEO agencies and freelancers are measured by the number of links they build for clients. Kate Morris thinks this is wrong and gives alternative metrics.

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ONE COMMENT
keyword-opportunties-image

5 Steps to Spotting Keyword Opportunities

3 February 2015

The new year is a great time to refresh your SEO campaign. Daniel Bainchini shows us how you can spot good keyword opportunities to focus your SEO efforts on.

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7 COMMENTS
Snake Oil SEO - State of Digital

#SEOscience Snake Oil vs Solid #CreativeSEO

28 January 2015

There is a habit pervading the SEO industry to test all the anecdotal minutiae, rumors from Google, and random "insights" from discussions with Google spokespeople. Jonathan Allen takes a...

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6 COMMENTS
SEO Is

Are SEOs Still Seen As Snake Oil Salesmen?

15 January 2015

'SEO' has been the job title of many digital marketers. Back in the early days of the industry, things were easier but thanks to the dodgy practices of some,...

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4 COMMENTS
linkbuilding2

How to avoid the target trap of link quantity

15 January 2015

SEO is often asked for "number of links" as a success metric - there needs to be more education of why targeting and reporting on the number of links...

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ONE COMMENT
Search Predictions

Review of Search Predictions 2014 and Search in 2015

14 January 2015

Jo Turnbull reviews some of the search predictions from 2014 and assess what turned into reality and what predictions were too cautious.

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7 COMMENTS
Pillars

The Three Pillars of SEO

12 January 2015

Barry Adams shows how his Three Pillars of SEO framework, which he uses to teach SEO, aligns with the three main processes of an internet search engine.

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25 COMMENTS
Best-read-post-2014

7 Alerts To Monitor Your SEO Process Opportunities and Issues

9 January 2015

How do you keep up to date with the most important issues and opportunities during the SEO process? It's time to set your SEO process alerts!

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