Are We Blinded By Digital?

When you’re new to the digital industry, it’s easy to get lost in the fast-paced developments of new trends and the latest marketing buzzwords. The most important lesson I learnt in my first year of digital was to keep it simple and take marketing back to basics. Instead of worrying over the latest mechanisms, you can focus on the main objectives of the business you’re working on behalf of to ensure that you make the right decisions. The void between traditional marketing and the digital world is much smaller than we think when we are not blinded by digital.

Repurposing Unsuccessful HAROs

HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not go to waste.

What is SEO (part 2)

It is common to hear that SEO is living an evolving phase. It is true.
However it is also true that SEOs, instead, are living a confused phase. SEO as Inbound or Content Marketing or both or not being SEO anymore.
In this post Gianluca Fiorelli will try to clarify the nature of SEO describing what it is making it unique, starting from its very metrics.

State of Yandex SEO May 2015: An Interview with Alexander Sadovsky

An interview with Yandex’s head of search, Alexander Sadovsky, a week after Minusinsk, the latest Yandex ranking algorithm, officially went into effect on May 15, 2015. The interview covers the way the Yandex algorithm classifies and addresses links in the latest update. A review of Minusinsk’s results after week one covers how websites were impacted.