People noticed a strange title in a Google result. What happened next was that they tried to find explanations. Look at the theory of why this happened
If you’re interested in discovering more about the Digital Marketing industry and what agency life is really like, read my post for State of Digital. I’ve tried to articulate what I’ve learnt in my short time within the industry and what I like most about my role.
What does the future of search and digital marketing hold? What is the end goal for Google and Facebook? Gianluca Fiorelli gives us his opinion.
So, you’ve heard of Confessions of a Shopaholic and Confessions of a Call Girl. Well now it’s time for the turn of the digital copywriters, and the honest ramblings of this newbie on the scene, me, Steph. Want to know the real truth about getting a job in digital marketing and the first few years in the industry? Well, here is my tell-all biography.
The web changes, but people will always use Search! How can SEO ever become superfluous? As a marketeer we need to be on top of the latest developments.
When you’re new to the digital industry, it’s easy to get lost in the fast-paced developments of new trends and the latest marketing buzzwords. The most important lesson I learnt in my first year of digital was to keep it simple and take marketing back to basics. Instead of worrying over the latest mechanisms, you can focus on the main objectives of the business you’re working on behalf of to ensure that you make the right decisions. The void between traditional marketing and the digital world is much smaller than we think when we are not blinded by digital.
Laura explores some of the top frustrations agency bods say they face when working with clients. A two-part series on client/agency frustrations.
A case study of how upfront link analysis of a client’s website helped to steer its link building strategy, based on their previous link earning successes.
What PR tools can’t teach you about pitching and how you can build relationships with journalists. Jodie Harris shares some vital tips and advice.
HARO (Help A Reporter Out) is like a matchmaking service between marketers/PRs and journalists/bloggers. Steve Morgan explains how to re-use failed HARO requests so that your effort will not go to waste.