SEO is moving away from a traditional keyword approach towards a broader focus on entities and conversation. Kirsty Hulse looks at the increasing adoption of voice search across mobile devices.
After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website’s ability to earn new links with great content and social media integrations.
A lot can go wrong when transitioning to SSL / HTTPS. Make sure to schedule and execute all required SEO related steps in detail to avoid negative impact. Jan-Willem shows you how on State of Digital.
It’s time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I’s and cross the T’s. Gianluca Fiorelli shares his view.
Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.
SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.
If your business migrating to a new CMS? It’s key to assess and take into consideration the different elements that will need to be optimized during an SEO process when choosing a CMS -beyond those related to the required web publishing functionality.
SEO Professionals talk about their thoughts around SEO Forecasting: is it worth it? Is it important enough?
It turns out Forecasting for SEO is time consuming and often inaccurate. However, SEO’s do spend a lot of time on it, because Forecasting appears to be crucial to increase investment.
Small or big SEO projects, all will benefit from a structured approach. Build a data dashboard and get insights by using a few free tools, Jan-Willem shows us how.