Google are testing a major redesign of their search results by increasing the width of the main search listings and reducing the sidebar. Adam Mason goes through what has changed and what this means for marketers.
Google changed a LOT in the SERPS in five years time. Here’s an overview of the most important changes. This article is part of the Five Years of SEO article series.
Google has many hidden features. Hacks you could call them, hacks that you’re your life a lot easier. Let’s take a look at some of those hacks.
Branded searches are a big deal for any SEO, but they are more important for mobile SEO because they make up such a high portion of mobile queries.
Dominating a generic query in a mobile search is not impossible, and can drive lots of mobile traffic. Cindy Krum explains how you can use Google+ for that.
Google moves the search options to above the search results and makes room for more information in the Knowledge Graph
Kantar Media and Compete and delved into the search behaviour of natural search – however perhaps more interestingly that of the paid search results.
Google let’s you know who has her or his birthday on the search results page. Another step in integration of social and search.
A new tool helps you search from different locations from all over the world and show you the SERPS from that area.
Two more new design tests by Google have been ‘spotted’: navigational changes and more mixture in the local results.