We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.
As marketers we all want our content to be shared. Preferably with as many people as possible. For that reason it is good to understand the sharing principles.
The past year has been very eventful and this is a short post about some of the useful posts i have read this year.