Social media continues to baffle many brands which don’t use it properly to engage with their audience. Hannah Butcher shows some common mistakes to avoid.
Want to use filters of your own? Or market them? Here’s a complete guide on how to create a SnapChat filter!
A deep-dive into Sponsored On-demand Geofilters as they are arguable one of the easiest and most accessible Snapchat ad formats to get started with.
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
A look into the anatomy of a successful LinkedIn profile. What steps to take to create that perfect profiel?
Snapchat is the new popular kid on the block. But marketers struggle a bit to get a grip on it. Is it only kids? Let’s first look at some numbers.
As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. This is how you should use it.
All timelines from all social networks now have algorithms. This means we miss many updates. And marketers are to blame for that.
Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about engaging in a dramatic fashion without alienating or offending.
Events can’t live without Social Media anymore. Social pushes the branding. It makes for more interaction and it helps get people in. But how to get all of this done using Social Media?