Are Social Media and Second Screen application the end of traditional TV? Maybe not, it could just be another layer on top of traditional TV. But a good one.
What sacrifices are we all making to make room for social media? Some surprising sacrifices: we give up real-life socialising, sleep and even sex.
Transform a static image into a truly unique navigational surface allowing readers to explore media rich and relevant content within images – improving the user’s experience and knowledge dramatically.
Lots of businesses and brands are frustrated with Facebook because they struggle to make money there. Hannah writes up Avinash’s session at Be Wizard 2013.
In this article Gianluca Fiorelli takes a look at what tools work best for him and one in specific: Followerwonk. He explains the best use of Followerwonk on topics like Audience Targeting, Content creation, Content Promotion and Analysis.
An overview of biggest Social Media failure and winning moments in 2012. Some valuable lessons to be learned.
Targeting ads on YouTube have the potential to make an impact on the Customer instead of annoying them. This is where BBC Radio 6 Music gets it right.
Kenshoo Social unveil the release of their Social Marketing Suite v2
As a small business owner however you have just a short amount of time so need to make choices. One of them being which social network to ‘target’. But how?
When asking for investment in social media, it’s imperative that we do not forget the ‘middle ground’ of benefits that do not directly cause a financial return. This post explains a number of non-financial returns that can be put into an investment ask.