Nichola Stott interviews Oliver Lo of Vojo World – creators of Medical Mayhem, Vice Central and Pixie Pets. Oliver is Senior Marketing Manager at Vojo World. In that role he oversees brand positioning, viral marketing and monetization strategy for their social gaming products
Not to long ago Search Engine Optimization was all about optimizing your site. Things have changed. Of course optimizing your pages is still important, important to get your own site ranking. But what about those nine other results on the first page of the SERP? They are interesting too. And theoretically they can all be yours. And for that you have to step away from your site.
Everybody wants to automate Twitter, but how to do that? This panel at SES New York tried to answer that question.
The opening keynote of SES New York this year was done by David Meerman Scott. He talked about how companies should look broader than just their own site.
There is a pervasive mindset in the internet community that search engines such as Google are an entirely different class […]
Everyone wants a slice of the social pie. While the classic social networks like Facebook, LinkedIn and Twitter keep developing by adding new functionality, other companies are trying to create their own social networks. But building a valuable social network takes an enormous amount of time, or does it?
Its the mistake a lot of brands make when starting to use social media-tools: they believe that immediately success will come. Social media is not just about using social media tools. Its about how you integrate all the elements of the social media marketing mix.
I’m sitting in Starbucks, my Blackberry stuffed at the bottom of my enormous handbag so I don’t feel tempted to […]
Originally posted on Searchcowboys Pagerank is not dead at all, its alive and kicking and its looking at Twitter. In an […]
You can easily say ‘search is everywhere’. And search is much more than just Googling.