This post details my personal digital marketing journey from graduating with a BSc Honours in Marketing, my struggle to find employment, my embarking on an adventure to set-up my own social media marketing business and becoming a Social Media Executive at a great digital marketing agency in Belfast, working with an innovative team of digital marketing savvy people. It details my experiences and the opportunities that have been presented to me in two short years.
Has our obsession with specific metrics for measuring success created the era of vacuous clickbait? Sarah Kershaw investigates and looks at alternative metrics to focus on.
After years of Twitter failure, I decided that it was time to get it right. Through analysing my past performance, carrying out interviews and reading a whole load of research, I confronted my Twitter shortcomings head on. I documented every stage of the process, and picked up a huge amount of Twitter knowledge along the way. I am proud to present what I achieved in this process, and more importantly to share what I have learned.
Find the right Twitter followers using these tips.
It can be hard to get social media working for your business. Laura Crimmons showcases several campaigns that have harnassed the power of social media effectively, and concludes with a few tips on how to put this in to practice yourself.
As social media grows in our lives so does its influence. Arianne Donoghue talks about what could be final frontier – using social to vote. How has it been used so far? And what is the potential for the future?
After Technology and Relevance the third pillar of SEO is about Authority, i.e. links and mentions. In this article Barry Adams talks about your website’s ability to earn new links with great content and social media integrations.
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Instagram is hot – there’s no denying it. This relatively new social network has taken all picture snapping lovers by storm. Here are 6 brands that are absolutely winning at Instagram, I’ve included some comments with each to inspire you.
The search industry moves very quickly – many things change but much stays the same too. Jo Turnbull tells about her 7 years in SEO and what she’s learned.