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Tag Archives: Social Media

7 COMMENTS
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Case Study: Conflict of Pinterest campaign by Caliber

25 September 2013

Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did...

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t-shirt

Social Media Celebrities and Why They are the Best Digital Marketers

16 September 2013

Why do some social media users become internet celebrities and what can digital marketers learn from? Sarah Bradley looks into a few of her favourite social networkers and explains...

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correlation

SEO Correlation Studies: Are We Looking At Them Wrong?

11 September 2013

SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down?

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dev-v-seo-V1

Shouldn’t my Developer know SEO?

5 September 2013

One problem that SEO face is that we heavily rely on work carried out by other Digital Professionals, Creatives, Developers, PR people etc, so how do we over come...

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oreo

The Key To Social Media? Maslow’s Hierarchy Of Needs Model

3 September 2013

In today's digital marketing landscape content is king. But how do you make sure your content is right and is distributed far and wide for maximum impact?

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Walls of houses in Obermutten plastered with Facebook profiles

Case Study: Facebook Engagement, A Little Town Called Obermutten

29 August 2013

Case study of a town in Switzerland, Obermutten, who managed to get a lot of engagement on their Facebook Page and a lot of more tourism in their town.

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social-shares

The True Power of Social Media Share

22 August 2013

Explore the true power behind sharing on social media, why we do it and why it's important to your digital marketing strategy

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FightMe the Competitors’ Social Network – a Review

19 August 2013

FightMe.com - the competitor's social network a review by Sarah Bradley for State of Search. FightMe is an exciting new social network based on the idea of rivalry, Sarah...

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Research Shows Only 2% of Social Shares Occur on Google+

23 July 2013

New research shows Google+ lags behind Facebook, Twitter, Pinterest, and LinkedIn in terms of social sharing, accounting for only 2% of content shares.

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9 COMMENTS
snapchat

SnapChat – Temporary Social Media. Can it work?

22 July 2013

Sarah Bradley talks about SnapChat, which is a temporary image and video social media channel and whether it can work for online marketers.

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