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Articles around Social Media

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How to Analyse, Optimise & Automate Multi-Channel ROI Calculations

4 February 2014

Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.

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Who is the Most Responsive to Social Customer-Service questions?

31 January 2014

What industry and what companies within are responding best to customer care questions on Social Media? Find out here.

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What To Say on Social Media To Get Shared

24 January 2014

Which words should you use to get the most out of your social media efforts? Here's an overview to get you started.

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PeekInToo2

Do You Like to Peek Into Someone Else’s Life?

23 January 2014

People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities

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Pinterest A Marketers Guide

The Social Network to Watch in 2014? Pinterest

14 January 2014

With 2014 predictions for the 'next big social network' rife, Sarah Bradley for State of Digital explains why we should look to Pinterest this year.

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Facebook

Best of 2013: No 8 – Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed

30 December 2013

Sharing photos on Facebook may not be secure as you might have thought. This post looks at this in detail and provides alternative platforms that you could be using...

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China Social Network

Best of 2013: No 9 – Chinese Social Media: in China it is not about Facebook

27 December 2013

If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms

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How I use Followerwonk, and Why I Love It

27 December 2013

Gianluca Fiorelli explains how he uses Followerwonk in his everyday worklife as a marketer and how it benefits his business.

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The State of Social: Staffing and Budgeting for Social

20 December 2013

Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are...

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Social-Search-Hangout

Social and Search: what is the Connection?

12 December 2013

State of Digital experts discuss the importance and the connection between search and social. The role of Facebook and Google+ and the choices of clients.

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