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Articles around Social Media

3 COMMENTS
what worked 7

Case Study: Can’t afford a website? Build your Brand with Social Media

11 February 2014

Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.

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SES London Day 1 – Keynote : Running in real time, bringing campaigns to life : Marketing in the Moment #SESLon

11 February 2014

Our coverage of SES London 2014 starts with our write-up of the keynote talk by Twitter's Bruce Daisley on the evolution of the social media message.

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10 COMMENTS
Sharenting

Sharenting – Is It What Your Child Would Want?

7 February 2014

Two thirds of UK babies have been posted on a social media network within one hour of their birth. In this post I’m going to have a look at...

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optimise-marketing-spend_l

How to Analyse, Optimise & Automate Multi-Channel ROI Calculations

4 February 2014

Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.

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twitter-customer-service

Who is the Most Responsive to Social Customer-Service questions?

31 January 2014

What industry and what companies within are responding best to customer care questions on Social Media? Find out here.

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4 COMMENTS
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What To Say on Social Media To Get Shared

24 January 2014

Which words should you use to get the most out of your social media efforts? Here's an overview to get you started.

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PeekInToo2

Do You Like to Peek Into Someone Else’s Life?

23 January 2014

People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities

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ONE COMMENT
Pinterest A Marketers Guide

The Social Network to Watch in 2014? Pinterest

14 January 2014

With 2014 predictions for the 'next big social network' rife, Sarah Bradley for State of Digital explains why we should look to Pinterest this year.

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55 COMMENTS
Facebook

Best of 2013: No 8 – Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed

30 December 2013

Sharing photos on Facebook may not be secure as you might have thought. This post looks at this in detail and provides alternative platforms that you could be using...

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9 COMMENTS
China Social Network

Best of 2013: No 9 – Chinese Social Media: in China it is not about Facebook

27 December 2013

If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms

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