Polly Pospelova from Delete shows how to analyse, optimise and automate ROI calculations by creating a universal dashboard to monitor multi-channel CPC.
What industry and what companies within are responding best to customer care questions on Social Media? Find out here.
Which words should you use to get the most out of your social media efforts? Here’s an overview to get you started.
People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities
With 2014 predictions for the ‘next big social network’ rife, Sarah Bradley for State of Digital explains why we should look to Pinterest this year.
Sharing photos on Facebook may not be secure as you might have thought. This post looks at this in detail and provides alternative platforms that you could be using that are more secure and private.
If you want to target a Chinese audience through social media, forget about Facebook and Twitter. This is a guide to the top Chinese social media platforms
Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are often debated within companies. This infographic takes a closer look.
State of Digital experts discuss the importance and the connection between search and social. The role of Facebook and Google+ and the choices of clients.
Ever thought about where hashtags come from? They have been around for several years now. An overview from 2007 to now.