Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are often debated within companies. This infographic takes a closer look.
State of Digital experts discuss the importance and the connection between search and social. The role of Facebook and Google+ and the choices of clients.
Ever thought about where hashtags come from? They have been around for several years now. An overview from 2007 to now.
So you’ve been handed the keys to corporate Twitter account, but now what? What should you tweet about? Here are some important tips.
Community Building is a brilliant way to start turning connections into customers. Twitter is a fantastic social network for community building so Sarah Bradley for State of Digital has put together an easy 5 step guide to start increasing your following, building relationships and converting customer using Twitter.
The future of all content will have to comply with mobile standards. As a business, it’s time to start making the transition before it’s too late.
Social Media Monitoring should be an essential part of your online strategy, if it isn’t then here a 6 very good reasons to convince you to start monitoring your social networks today!
Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did with the campaign “Conflict of Pinterest”.
Why do some social media users become internet celebrities and what can digital marketers learn from? Sarah Bradley looks into a few of her favourite social networkers and explains why they make some of the best digital marketers.
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down?