Targeting ads on YouTube have the potential to make an impact on the Customer instead of annoying them. This is where BBC Radio 6 Music gets it right.
Facebook rolls out new features which can help marketers target their audience better. But will marketers actually use it and take a step forward?
So much that people targeting social media are doing it wrong, or even that they have the wrong intentions. The problem merely is that they don’t understand what social media is, how to interact with it, and how they benefit from it.