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Articles around social

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lets-pretend

How to do PR without a Press Release

26 May 2014

Until recent years, the humble press release used to be an important piece of ammo to a PR’s arsenal. Nowadays, PR doesn't need to be dictated by a sharply...

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2 COMMENTS
SMX London

Advanced Search Lessons Learnt at #SMX London

14 May 2014

Day two has come to a close and once again the State of Digital team (Polly Pospelova, Jo Turnbull, Sam Noble and Russell O’Sullivan) have been there covering the event. In...

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geox-logo

Geox – 7 Days of Rain #RIMC2014

28 March 2014

How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment...

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The State of Social: Staffing and Budgeting for Social

20 December 2013

Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are...

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Social-Search-Hangout

Social and Search: what is the Connection?

12 December 2013

State of Digital experts discuss the importance and the connection between search and social. The role of Facebook and Google+ and the choices of clients.

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mobile-devices

The “Mobilification” Of Consuming Content

6 November 2013

The future of all content will have to comply with mobile standards. As a business, it's time to start making the transition before it's too late.

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5 COMMENTS
director-chair-featured

Four Movies Every Marketer Should Watch

1 November 2013

The Joneses, Thank you for smoking, Moneyball and Jobs, all movies which have valuable lessons for marketers in them.

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45 COMMENTS

Social Influence Scoring, Big Data and Why ‘Author Rank’ May Never Exist

12 June 2013

A look at social influence scoring vs. Google's massive data set, concluding that what Google has on its users supersedes any notion of 'Author Rank'.

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14 COMMENTS
monkey-juice

Sharing Makes us Feel Good, a Monkey Brain Shows Us

10 January 2013

Research on monkeys shows that even humans are happy when giving something away. You can use that in your Social Media campaigns.

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6 COMMENTS
SMX

Search, Stockholm and SMX Fun – An Overview of 2012 SMX Stockholm

18 October 2012

Mark Mitchell guest posts for State of Search giving our readers a chance to read all about what was discussed at SMX Stockholm in October 2012. Mark also presented...

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