Lisa Lacy goes through how some nonprofits have been delivering their marketing message with shock via prank-style PSAs – and how marketers can broadly learn something from them about engaging in a dramatic fashion without alienating or offending.
Frac used BuzzSumo to analyze 100 of the most-shared articles on BuzzFeed within the last year to determine what the ideal post looks like.
Whats your opinion on the news that Twitter is moving to a 10,000 character limit? Jonathan Allen takes a view of why he thinks its a positive move.
Learn how brands like Nike, REI, Proctor & Gamble and American Express support causes and better engage their social communities.
The Webcertain Global Search and Social Report, issued in Q1 2015, covers the state of search and social media in 30 of the world’s biggest internet markets.
Until recent years, the humble press release used to be an important piece of ammo to a PR’s arsenal. Nowadays, PR doesn’t need to be dictated by a sharply written piece of copy, nor is there a need for gumph to make a story or a brand compelling.
Day two has come to a close and once again the State of Digital team (Polly Pospelova, Jo Turnbull, Sam Noble […]
How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment
Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are often debated within companies. This infographic takes a closer look.
State of Digital experts discuss the importance and the connection between search and social. The role of Facebook and Google+ and the choices of clients.