20 December 2013
Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are...
12 June 2013
A look at social influence scoring vs. Google's massive data set, concluding that what Google has on its users supersedes any notion of 'Author Rank'.
10 January 2013
Research on monkeys shows that even humans are happy when giving something away. You can use that in your Social Media campaigns.
18 October 2012
Mark Mitchell guest posts for State of Search giving our readers a chance to read all about what was discussed at SMX Stockholm in October 2012. Mark also presented...
24 September 2012
Research shows that TV Advertising is the most effective advertising towards students, yet other means are more effective. Engagement is the key.