The future of all content will have to comply with mobile standards. As a business, it’s time to start making the transition before it’s too late.
The Joneses, Thank you for smoking, Moneyball, Jobs, What Women Want, all movies which have valuable lessons for marketers in them.
A look at social influence scoring vs. Google’s massive data set, concluding that what Google has on its users supersedes any notion of ‘Author Rank’.
Research on monkeys shows that even humans are happy when giving something away. You can use that in your Social Media campaigns.
Mark Mitchell guest posts for State of Search giving our readers a chance to read all about what was discussed at SMX Stockholm in October 2012. Mark also presented in two sessions at SMX Stockholm and a write up of his sessions including his slides are also included in this post.
Talks from the Social Good Summit which combines the possibilities of the web with ‘doing good’: non-profit.
Google+ is Google’s Social Network but also much more than that. A look at what it is really about: data, identification and personalisation.
Research shows that TV Advertising is the most effective advertising towards students, yet other means are more effective. Engagement is the key.
Bing’s Stefan Weitz tells a little about Bing’s Social Search Strategy, which is significantly different from Google’s approach.
Google let’s you know who has her or his birthday on the search results page. Another step in integration of social and search.