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Articles around strategy

7 COMMENTS
Super CMO

Everything a CMO Must Know About the Digital Marketing Landscape

8 July 2014

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in...

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smms-logo

Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 2

27 June 2014

An overview of the talks presented at the Social Media Strategies Summit in Amsterdam, June 2014.

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Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 1

27 June 2014

An overview and recap of the workshops presented at the Social Media Strategies Summit in Amsterdam, June 2014

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3 COMMENTS
intro-Reinvention-Digital-Marketing

Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind

13 June 2014

Does change in markets and technology mean that marketers are ready to change, are prepared to change and, most importantly, have the skills to change? Andy Betts takes a...

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3 COMMENTS
Calling all cmos

Friday Commentary: Calling all CMOs: What are your next strategic steps in Digital Marketing?

6 June 2014

Ben Norman takes a look into the next strategic steps that CMOs need to take in order to create a blended and secure marketing strategy in this weeks Friday...

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2 COMMENTS
data-camera-wide

Friday Commentary: Traffic as Quality Indicator: What’s next in Link Evaluation?

14 March 2014

Google knows a lot about how we’re actually moving on the web, which sites are being used how often and when, which links are clicked and which not.

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broad-boutique-2

Friday Commentary: Boutique or Broad? Finding your perfect agency partner

14 February 2014

A CMO usually struggles with making the right choices for agencies. Finding the perfect agency is more than just choosing a type of agency. Andrew Girdwood explains.

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2 COMMENTS
John Lennon Quote

How To Play It Cool for More Productive Outreach

10 February 2014

Ever met someone who’s trying way too hard to be liked? Someone who’s so desperate to fit in with the cool crowd that they end up more awkward than...

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ONE COMMENT
over-used-pencil

How to Effectively Use “Banned” or Overused Tactics

31 January 2014

Is guest posting really dead? Are directories? Are infographics? Link reciprocation? This post explores how to use these tactics in modern marketing.

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ONE COMMENT
twitter-logo2-280x140

What Should I Tweet? Tips for Corporate Twitter Accounts

13 November 2013

So you’ve been handed the keys to corporate Twitter account, but now what? What should you tweet about? Here are some important tips.

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