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Tag Archives: strategy

10 COMMENTS
ranking-google-colors

Ranking Reports that Inspire Focus and Decision Making

9 February 2012

Reporting on the success of your SEO work is more than using ranking reports. Good SEO should be about way more than just improving rankings.

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4 COMMENTS

A New Year shouldn’t always mean a New Start

4 January 2012

There's something to be said for learning what works and sticking to something that will last! Think Audrey Hepburn rather than Paris Hilton.

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3 COMMENTS
stupid

A Marketer Should Always Think from a User Perspective

19 December 2011

Marketers sometimes can think 'people' are stupid. But instead it is the marketers themselves who are not understanding the user perspective.

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ONE COMMENT
x-factor-logo

How X-Factor Can Help You Win in Online Marketing

3 October 2011

The end of September / early October is the time of the year in which in many countries the talent shows start again. Usually (you can never be sure...

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3 COMMENTS
whisper

The Target Audience Companies Keep Forgetting About

29 September 2011

I do a lot of training sessions, I speak a lot and I help companies figure out what their strategy should be when it comes to online. Even though...

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2 COMMENTS
premier-league

SEO is like the Premier League

21 September 2011

The Premier League and SEO: there are more similarities than you would maybe think. An overview.

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ONE COMMENT
basic-instinct

Digital Marketers Guide To Prisoners Dilemma

16 September 2011

Over the last few months I’ve found myself becoming very interested in the world of Game Theory a branch of maths and science which seeks to help people make...

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NO COMMENTS
brain-Google

3 Key Areas Where it is Essential you Think like a Marketer

12 August 2011

The size of your agency or your client might dictate just how far you have to go to really help a site improve. Thinking like a marketer means that...

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ONE COMMENT
SOSTAC IM strategy framework

SEO within the SOSTAC® strategy framework

22 June 2011

I tend to blog about things I’m actively engaged with, and this week I’ve been digging in to a structured approach to our company’s internet marketing (IM) activities. Basically...

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4 COMMENTS

SEO Tools 101 – The most under-utilised tool: Your Clients

18 November 2010

I’m always jotting down useful ideas, tools, pointers, thoughts etc. etc. for SEO – everything from chats in the pub to conferences – there’s endless amounts of information out...

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