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Articles around strategy

5 COMMENTS
Marketing business sales

Everything Starts With a Marketing Strategy

13 June 2012

No matter how you look at your content strategy, content is the pivot around which all our digital marketing activities revolve.

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Buy-Key

The Optimal Website User Experience (Part 2)

5 June 2012

Looking at competitors, mobile , perceived affordance and the differences between offline and online customer experience management when optimizing a website. Part two of the series.

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5 COMMENTS
facebook-frustration

The Optimal Website User Experience

8 May 2012

Looking at the psychology of online users to gain an understanding (in the deeper sense) why someone is visiting your website and what the motivations are for doing so.

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4 COMMENTS
youtube-vimeo-image

Video Is The Winner In Branded Content Marketing

7 May 2012

Via Panda, Penguin and other subtler algo updates, Google are hammering home the message that content is everything when it comes to judging the worth of a site

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2 COMMENTS
Peer-Pressure

Ray-Ban Hoax on Facebook Shows Even Marketers Fall for Peer Pressure

30 April 2012

Marketers fell in big groups for a Ray-Ban hoax on Facebook. The reason behind this is a textbook example of peer pressure.

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6 COMMENTS
Newton's pendulum containing five metal balls

The Case for Specialisations

17 April 2012

Has SEO matured to a level where SEO consultancies are beginning to specialise around industry specialisms?

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2 COMMENTS
authority

We Will Need To Work On Authority

26 March 2012

Authority is going to play a bigger role in the SERPS in the near feature. As a website owner we need to work on that.

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4 COMMENTS
holland-fans

Having “Fans” Does Not Mean Engagement: Only 1% of Fans Engage

14 February 2012

Social Media is a weird science, if you can call it a science at all. In essence it is very close to what we as human beings have always...

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11 COMMENTS
ranking-google-colors

Ranking Reports that Inspire Focus and Decision Making

9 February 2012

Reporting on the success of your SEO work is more than using ranking reports. Good SEO should be about way more than just improving rankings.

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4 COMMENTS

A New Year shouldn’t always mean a New Start

4 January 2012

There's something to be said for learning what works and sticking to something that will last! Think Audrey Hepburn rather than Paris Hilton.

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