Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
Making your webpages relevant for specific search terms is about more than just optimising title tags and body content. Barry Adams looks at some advanced aspects of on-page SEO.
A roundup of talks at SMX Sydnay 2014 relating to the impact of the Hummingbird algorithm on your SEO strategy, both desktop and mobile.
Google is enticing SEOs to implement schema.org structured data. But why is the search giant doing this? Barry Adams looks at one possible theory…
Anything to improve the ‘look’ of mobile results will make it much more appealing to a mobile searcher, and drive up the CTR.
BrightonSEO kicked off in style with its first session on ‘On-Site’ optimisation. Alex Moss took us through his tips for using structured data for social media distribution