A new ecommerce study from Wolfgang Digital shows that Google traffic still dominates, mobile visits are on the rise, and site speed has a big impact on your conversion rate.
SEO correlation studies seem to suggest causal relationships between social shares and rankings. But what if we turn that perspective upside down?
For many eyetracking research is new, for many others its the holy grail. It tells you where people are looking at. This can tell you a lot. The session about eye tracking therefor attracted a good crowd. The speakers all took a different angle at eyetracking research and what to do with it. It turned out to be a very informative session which didn’t just make eyetracking look perfect but gave hands on insights in how to use these studies.