5 September 2012
Google is accused of using racial profiling in Gmail's ad targeting. With access to so much data, Google is likely to know a lot more than just your race.
29 August 2012
Facebook rolls out new features which can help marketers target their audience better. But will marketers actually use it and take a step forward?
29 July 2011
Targeting. It is the word of this decade so far. We want to know exactly what our target audience is doing and how we can act on that. For...