This study looks at the difference between male and female targeting on Facebook. More women use Facebook but Men click more and drive cheaper traffic.
Google is accused of using racial profiling in Gmail’s ad targeting. With access to so much data, Google is likely to know a lot more than just your race.
Facebook rolls out new features which can help marketers target their audience better. But will marketers actually use it and take a step forward?
Targeting. It is the word of this decade so far. We want to know exactly what our target audience is […]
So after much drama (all of my own making) and of course lots of fun and socializing over the last […]