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Articles around Testing

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Friday Infographic: The Guide to A/B Testing for Newbies

22 January 2016

Are you testing your website? Are you looking at different possibilities? One of the best ways of testing whether things work is doing an a/b test. But how does...

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4 COMMENTS
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Google Keeps Testing New SERP Changes

26 June 2012

Two more new design tests by Google have been 'spotted': navigational changes and more mixture in the local results.

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3 COMMENTS
Google-Interface-Test

New Google Interface Tests Show Up

21 June 2012

New Google Tests have appeared, with the navigation now on top of the results instead of on the left.

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34 COMMENTS
google-testing-direct-answers

Google Testing or Rolling Out Sources Results? (UPDATED)

9 May 2012

Google seems to be testing direct answers and sources in the SERPS showing all sorts of information. Another blow for websites?

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ONE COMMENT
Email-Subscribers-intro

New Google Test: Subscribe to Newsletter From The Paid Search Results

2 January 2012

Google is testing a new format for ads, one in which it will become much more easy for advertisers to get people to subscribe to their e-mail lists. Tests...

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3 COMMENTS
steve-jobs-300

The Steve Jobs Way to Marketing Integration – By Bryan Eisenberg (@thegrok)

29 November 2011

I am very proud that honored that Bryan Eisenberg agreed to do a guest post in our special integration series. Bryan is probably one of the smartest and knowledge people I...

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intro-test-info

Google Showing “Sources” in Preview Area

7 November 2011

Another Google Test has been spotted. The preview-section which Google uses on the right hand site of results in the SERPS, is in this test used for a different...

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3 COMMENTS
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Is Google Testing Dropping the Icons?

14 September 2011

Some people, including myself, have seen another change to the Google Search Result Pages. Not a big one though, and it is not clear yet whether or not this...

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2 COMMENTS
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Google (again) testing new interface look: less clutter (and try yourself)

22 August 2011

Google is constantly looking for ways to improve their UI. In the past year the chances to the Google result pages (SERPS) have been immense. And it looks like...

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8 COMMENTS

The Problem with Testing in SEO

19 August 2011

The problems that exist with testing in SEO aren't deliberate. I'm convinced that pretty much all tests performed by SEOs start with the best of intentions: to help uncover...

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