As a hotel working with OTAs it can be tricky finding the balance between that relationship and running your own PPC campaigns. Here’s how to earn back bookings in an actionable post from Tara West.
This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market by using Russia as an example.
The lines between good PR and paid link inclusions are often blurred. Claire Thompson explores the issue and provides some insights for journalists, PR and SEO professionals to keep in mind when paying for link inclusions in high profile publications.
What are the trends to watch out for in hotel marketing in 2014? An overview. Learn from the travel industry.
Martin MacDonald, John Straw, Mike McDougall, Rob Cowen and Gian Caprini share their thoughts on the travel sector and discuss topics such as cutting edge online marketing methodology and thinking.
Do you travel for business? Take a look at these 16 tips for a successful business travel Aleyda has compiled after going to 9 countries in the last year!
State of Digital and Linkdex provide you with a 360 look on the Travel industry. A unique free e-book with all the insider strategies and insights
Google Maps: Turn by Turn Directions, Voice Searches, Bike Maps, Transit & an Infographic
Travel sites are not using video and images enough to get more visible in search engines. An overview of the research performed in the UK