Twitter

Why Twitters’ 10,000 limit is a big mistake

Earlier this week the news came out that Twitter is considering raising the character limit to 10,000. This provoked a lot of discussion. Bas van den Beld looks at why this choice would be a big mistake. For Twitter as well as for the entire web.

Jack’s Adventures in Twitterland

After years of Twitter failure, I decided that it was time to get it right. Through analysing my past performance, carrying out interviews and reading a whole load of research, I confronted my Twitter shortcomings head on. I documented every stage of the process, and picked up a huge amount of Twitter knowledge along the way. I am proud to present what I achieved in this process, and more importantly to share what I have learned.

How To Measure Content Engagement

Engagement is an elusive concept in digital marketing that refuses to be clearly defined. In this post Barry Adams offers some metrics that can help you identify what drives engagement with your content, so you can learn what works and what doesn’t.