When faced with big challenges we tend to look for big solutions. But often it’s the small stuff that taps in to human psychology that can really drive us forward, as Barry Adams explains.
Neuromarketing empowers us to influence consumer behaviour without people’s awareness. Barry Adams explains why the ethical implications need considering.
In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.
The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.
In this talk, entitled “What we can learn from spaghetti sauce” Malcom Gladwell discusses the connection between marketing and human behaviour.
Looking at competitors, mobile , perceived affordance and the differences between offline and online customer experience management when optimizing a website. Part two of the series.
Looking at the psychology of online users to gain an understanding (in the deeper sense) why someone is visiting your website and what the motivations are for doing so.
Marketers sometimes can think ‘people’ are stupid. But instead it is the marketers themselves who are not understanding the user perspective.
It almost seemed like an April Fools joke: Google introducing a keyboard function within the Google interface. Allegedly they introduced […]