21 February 2014
Neuromarketing empowers us to influence consumer behaviour without people's awareness. Barry Adams explains why the ethical implications need considering.
17 February 2014
In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.
29 October 2013
The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.
30 May 2013
Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.
14 December 2012
In this talk, entitled "What we can learn from spaghetti sauce" Malcom Gladwell discusses the connection between marketing and human behaviour.
19 December 2011
Marketers sometimes can think 'people' are stupid. But instead it is the marketers themselves who are not understanding the user perspective.