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Articles around user behavior

2 COMMENTS

Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing

21 February 2014

Neuromarketing empowers us to influence consumer behaviour without people's awareness. Barry Adams explains why the ethical implications need considering.

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The Psychology of Online Sharing – Psychological Factors & Human Motivations

17 February 2014

In the first post in a series on the psychology of online sharing, Clarissa Sajbl sets the scene with some basic psychology and social media concepts.

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Understanding The Information Age – The Crucial Shift In Consumer Decision Making

29 October 2013

The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.

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12 COMMENTS
Behavioural Economics

Applying Behavioural Economics to Digital Marketing

30 May 2013

Behavioural economics is a powerful field of study that can teach digital marketers a lot about optimising online experiences for customers and prospects.

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Friday Talk: Malcom Gladwell on “What we can learn from spaghetti sauce

14 December 2012

In this talk, entitled "What we can learn from spaghetti sauce" Malcom Gladwell discusses the connection between marketing and human behaviour.

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The Optimal Website User Experience (Part 2)

5 June 2012

Looking at competitors, mobile , perceived affordance and the differences between offline and online customer experience management when optimizing a website. Part two of the series.

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The Optimal Website User Experience

8 May 2012

Looking at the psychology of online users to gain an understanding (in the deeper sense) why someone is visiting your website and what the motivations are for doing so.

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3 COMMENTS
stupid

A Marketer Should Always Think from a User Perspective

19 December 2011

Marketers sometimes can think 'people' are stupid. But instead it is the marketers themselves who are not understanding the user perspective.

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20 COMMENTS

Google now tracking your typing behavior. Why?

4 May 2010

It almost seemed like an April Fools joke: Google introducing a keyboard function within the Google interface. Allegedly they introduced it to “overcome the difficulty in typing in local...

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