voice search

The Future of The Web; Websites as Data Sources

Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.

Why Marketers Need to Know About Conversational Shopping

In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Joana Ferreira discusses what you need to think about as it rolls out.