With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.
Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
With 20% of mobile search queries via voice search on Google – and with the announcement of their Assistant product, learn how can you get your brand ready.
Voice search is the fastest growing type of search at present. We take a look at what it entails and how we can optimise for this growing trend.
In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Joana Ferreira discusses what you need to think about as it rolls out.
Last week the latest digital assistant,Viv, was demonstrated to the public. Viv was created by the same team that developed […]