This informative interview with Michael Korkia, senior marketing manager for Hotels.com, offers great insight for those optimizing foreign language websites and planning their marketing strategies in an international market by using Russia as an example.
An interview with Yandex’s head of search, Alexander Sadovsky, a week after Minusinsk, the latest Yandex ranking algorithm, officially went into effect on May 15, 2015. The interview covers the way the Yandex algorithm classifies and addresses links in the latest update. A review of Minusinsk’s results after week one covers how websites were impacted.
Melissa McDonald highlights the differences between Google.ru and Yandex in Russia, where Google does not have the majority market share.
Increasing your website’s presence in the international search engines doesn’t have to be expensive or super-technical. Let the search engines help!
Today Yandex introduced a new technology concept called Atom that enables websites to use Yandex’s search history to show personalised content to visitors.
Yandex now looks at real time changes to make search even more personalised, they might be leading the industry into the next phase of personalisation.
A fascinating ‘fireside chat’ type interview at ISS London 2013 with Ilya Segalovich being interviewed about Yandex’ development.
What have the Global Search Engines been up to in 2012 and how can that help you plan your international strategy for 2013?
Does the launch of the new Yandex.browser prove that Yandex is just a Google copycat?
Search engines aren’t just channels for marketers. They are successful international organisations with something to teach us about global marketing.