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The Anatomy Of A Perfect Landing Page

8 March 2012 BY

It is something which is important. You might be able to get the attention of the search engine and rank your site, the next step is probably even more important: the clicks to the landing page and what people do there.

You want people to stay on your site or at least do what they are ‘supposed’ to do there. But how to do that? This ‘conversion’ is an entire study and a very interesting one. Bryan Eisenberg talked about how to build the perfect landing page in Antwerp last year. His presentation called “Anatomy of the Perfect Landing Page” you can find below. At formstack they made an infographic about the same topic, which is below Bryan’s presentation. Start learning!

The infographic

via

AUTHORED BY:
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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • Pingback: The Anatomy Of A Perfect Landing Page - Webmaster Forum

  • http://www.hazelnutfilms.com Peter Rigg

    That’s an excellent infographic. One point that isn’t mentioned in there is typography – complementary font families can make a huge difference to the personality of a website/landing page, although it’s really something that’s tied up with branding. This infographic uses my favourite (if not slightly overused) font family… Gotham!

  • http://twitter.com/OvertonGraphics Josh Overton

    I agree with Orange being an aggressive colour!

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