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The Future of Paid Search – Google, Bing or something else?

Estimated reading time: 0 minutes, 24 seconds

In some cases it is highly underestimated: the power of paid search. A remark you often hear is “who actually clicks on those links?? I don’t!”. Still there is a huge amount of clicks, and money, going around in paid search. It is successful, no doubt about that.

But what about the future? Will it remain successful? And who should we be with, Google? Bing? Or maybe somebody else? Kissmetrics took a good look at the future of paid search.


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Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.
  • http://www.searchtalk.co.uk Mark Mitchell

    nice work from Kiss Metrics and thanks for Sharing Bas

    the Bing v Google comparison is nicely done. Let’s Remember folks Bing doesn;t have the same level of CPC inflation due market competition thus the reason ROI looks good. As volumes increase they will get into the funky world of diminishing returns, etc.

  • http://www.tips-for-excel.com Tips For Excel

    Are the circles meant to be overlapping, like Venn diagrams? What does the overlapping section represent?