The Future of Paid Search – Google, Bing or something else?

In some cases it is highly underestimated: the power of paid search. A remark you often hear is “who actually clicks on those links?? I don’t!”. Still there is a huge amount of clicks, and money, going around in paid search. It is successful, no doubt about that.

But what about the future? Will it remain successful? And who should we be with, Google? Bing? Or maybe somebody else? Kissmetrics took a good look at the future of paid search.


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Bas van den Beld

About Bas van den Beld

Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.

  • nice work from Kiss Metrics and thanks for Sharing Bas

    the Bing v Google comparison is nicely done. Let’s Remember folks Bing doesn;t have the same level of CPC inflation due market competition thus the reason ROI looks good. As volumes increase they will get into the funky world of diminishing returns, etc.

  • Are the circles meant to be overlapping, like Venn diagrams? What does the overlapping section represent?