Clicky

X

Subscribe to our newsletter

Sign up for Newsletter State of Digital
* = required field
Daily Updates

The future of publishing, or is it?

29 March 2010 BY

Last week the Times announced that in June readers will have to start paying for content. Is this the start of a new era in publishing? It might be. Many are very much opposed to the steps Rupert Murdoch is planning to take when it comes to paying for content. Still, there are not many who have an answer to Murdoch’s problems: how do you make money with newspaperwebsites? We now know that advertising won’t give us the answer, but what will?

The video below is a brilliant video, which does not give us the answer to the big question, but it does point us in the right direction: Listen to your target audience. Be sure to watch the entire video, it really is brilliant.

AUTHORED BY:
h

Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.