Subscribe to our newsletter

Get the State of Digital Newsletter
Join an elite group of marketers receiving the best content in their mailbox
* = required field
Daily Updates

The future of publishing, or is it?

Estimated reading time: 0 minutes, 37 seconds

Last week the Times announced that in June readers will have to start paying for content. Is this the start of a new era in publishing? It might be. Many are very much opposed to the steps Rupert Murdoch is planning to take when it comes to paying for content. Still, there are not many who have an answer to Murdoch’s problems: how do you make money with newspaperwebsites? We now know that advertising won’t give us the answer, but what will?

The video below is a brilliant video, which does not give us the answer to the big question, but it does point us in the right direction: Listen to your target audience. Be sure to watch the entire video, it really is brilliant.

Take a step towards marketing awesomeness and join 1,000s of others

Would you like to be an awesome marketer? Or would you rather know less? Become one of our elite members by joining in on our newsletter! Fill in your details below and start receiving high level knowledge now!


Bas van den Beld is a speaker, trainer and online marketing strategist. Bas is the founder of Stateofdigital.com. -- You can hire Bas to speak, train or consult.