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Earlier this week Jeroen dove into the The thoughts behind the new Google Analytics, a very insightful post which everybody working with Analytics should be reading. Following up on that it might also be interesting to listen to the thoughts the makers of the new version have. They expressed that in the two videos below.

Google actually made an entire “New Google Analytics blog series” on the analytics blog. Very nice to actually dive into if you feel you have some time left over.

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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.