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It’s a term which goes around every office which has anything to do with marketing these days: big data. Slowly organisations are realising it is important and something they can work with. What is it? A full breakdown in this infographic from wikibon.org.

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AUTHORED BY:
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.